GR was founded in 2006 by graffiti writer Gusto as an ode to his birthplace of
NYC. The City inspired line which touches on what makes New York City so
unique features innovative designs that are influenced by the Five Boroughs,
Music, Politics, Nightlife, travel on the Gritty Subway System and His Personal Philosophies. GR is more then just a fashion statement but a tribute to what we
all know and love about the City and Life.

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